Compliance isn't an afterthought. It's the foundation.
State-specific telehealth guidelines, FDA and FTC advertising rules, and Google and Meta healthcare ad requirements — built into onboarding for telehealth brands and med spas alike.
Telehealth connects patients and licensed providers for remote medical care — through live video consultations, secure messaging, and asynchronous, "store-and-forward" intake — followed by prescription management and direct-to-patient fulfillment. It's a powerful care model, but it operates inside a web of overlapping rules: state medical boards, the FDA, the FTC, and the advertising policies of every platform you'll want to run campaigns on.
Most compliance failures in this industry don't happen on the clinical side — they happen in marketing. A brand can have a perfectly compliant intake and provider-review process and still get shut down by an ad platform, or draw FTC attention, because of how a landing page or an ad made a claim. Compliance has to cover both sides: how care is delivered, and how it's marketed.
Built on clinical standards, not software-vendor standards
Unlike platforms that wrap third-party services together, MDLaunchr built its provider network and compliance layer in-house. Every clinical touchpoint is held to institutional standards — not the minimum a software vendor can get away with.
- HIPAA-conscious data handling
- Board-certified, state-licensed provider network
- State-level regulatory awareness built into intake
- Clinical protocol enforcement on every consult
- Prescription and eligibility verification systems
- Support pursuing marketing and pharmacy certifications
State-specific telehealth guidelines
Provider licensing, telehealth modality rules, consent requirements, and compounded medication regulations all vary by state — and change over time. A compliant program routes each patient to a provider licensed in their state and adapts intake to that state's specific requirements, rather than applying one generic flow nationwide.
Marketing compliance for telehealth and med spas
Clinical compliance protects your patients. Marketing compliance protects your ability to reach them. Both matter, and the rules differ by platform.
Google Healthcare Ad Requirements
Google restricts advertising for prescription medications and certain healthcare services and requires healthcare advertisers to be verified before running related campaigns. Claims must be accurate, non-misleading, and appropriately targeted.
Meta Health & Wellness Ad Policies
Meta's health-related ad policies restrict personal health claims, limit certain targeting on health topics, and require accurate, non-exploitative messaging — especially for weight management, hormone, and medical-adjacent offers.
FDA & FTC Advertising Rules
The FTC prohibits deceptive or unsubstantiated health claims, and the FDA regulates how prescription medications can be discussed in marketing. Testimonials, before-and-afters, and outcome claims all carry specific rules.
Built for telehealth brands and med spas alike
Med spas offering cash-pay programs — weight management, hormone optimization, peptide therapy — face the same clinical-oversight and advertising scrutiny as telehealth brands. Whether you're a virtual-first clinic or an in-person med spa adding a telehealth arm, the same compliant foundation applies: licensed provider review, documented eligibility, and marketing that will actually pass platform review.
Compliance support is part of onboarding, not an add-on. We help review your marketing and website against current FDA, FTC, and ad-platform guidance, and support pursuing relevant pharmacy and certification requirements as you launch.
Compliance questions, answered
Does Google require special approval for telehealth advertising?
Yes. Google has specific healthcare advertiser verification requirements and restricts ads for prescription drugs and certain telehealth services. Campaigns typically need to be reviewed and approved before they can run, and claims must meet Google's healthcare and medicines policies.
What are Meta's requirements for health-related ads?
Meta restricts how health conditions and personal attributes can be referenced in ad targeting and copy, and applies extra scrutiny to weight loss, hormone, and medical-adjacent offers. Ads should avoid implying a viewer's health status and stick to accurate, substantiated claims.
Do telehealth compliance requirements vary by state?
Yes, significantly. Provider licensing, telehealth modality rules (synchronous vs. asynchronous care), consent requirements, and compounded medication rules all vary state by state. A compliant program adapts intake and provider assignment to the patient's state.
Is MDLaunchr LegitScript certified?
Compliance support — including help preparing for certifications like LegitScript — is part of our onboarding process. Certification requirements and timelines vary by program and are handled case by case; we're not a substitute for your own legal or regulatory counsel.
Does this apply to med spas, not just telehealth brands?
Yes. Med spas offering cash-pay programs like weight management, hormone optimization, or peptide therapy face the same advertising and clinical-oversight considerations as telehealth brands, particularly around FTC claims and platform ad policies.
This page is for general informational purposes only and is not legal, regulatory, or advertising advice. Telehealth regulations and ad-platform policies vary by state and change frequently, and requirements differ by program. Consult qualified legal and compliance counsel before launching or advertising a telehealth or med spa program.
Let's map your compliance path
Tell us about your programs and target states, and we'll walk through what compliant launch and marketing looks like for your brand.